Bringing Event Management into the 21st Century

Event management involves a lot of moving parts. But for the attendee, it should all feel like one continuous and enjoyable experience. How do businesses create the right environment for that to happen? What kinds of approaches do they rely on to help them serve attendees in the way that they expect to be served? Technology is a key driver that gives organizations clarity on their business data, improves lines of communication between parties, and helps to provide a foundation for relationships with event attendees. This white paper outlines some real-life examples of how this plays out in several contexts, and helps to define the necessities of what an event management process should look like in the 21st century.